https://www.swiridoff.de Thu, 10 Jul 2025 10:56:25 +0000 de hourly 1 https://www.swiridoff.de/shop/iep-band-12-the-entrepreneurship-innovation-marketing-interface/ Thu, 04 Oct 2012 12:33:34 +0000 http://wordpress.p563131.webspaceconfig.de/?product=iep-band-12-the-entrepreneurship-innovation-marketing-interface 2nd Symposium Karlsruhe – R. Würth / W. Gaul (Hrsg.)]]> Entrepreneurship needs more than other disciplines taught at universities permanent interchange with related sciences and practice. Thus, The Entrepreneurship – Innovation – Marketing Interface was the title of a symposium held at the University of Karlsruhe in October 2005 (for the second time after a first successful meeting two years before) to foster cross-disciplinary activities that have connections with entrepreneurship and to provide a forum for the presentation of ideas and experiences that practitioners and researchers could interchange.
This volume contains articles from the entrepreneurship – innovation – marketing interface that have been grouped into the following chapters: Plenary Talks, Entrepreneurial Marketing & Market Orientation, Innovation Aspects. Technology & Spin- Offs, Local Leadership & Regional/Global Development, Entrepreneurial Learning, Putting Entrepreneurial Ideas into Practice, and Oral Presentations by Practitioners.

]]> https://www.swiridoff.de/shop/the-entrepreneurship-innovation-marketing-interface-2/ Wed, 01 Sep 2004 14:28:46 +0000 http://wordpress.p563131.webspaceconfig.de/?post_type=product&p=1520 Entrepreneurship is a field of research that is related to many other areas, e.g., behavioral sciences, economics, finance, innovation, marketing, and psychology – to mention just a few – and needs permanent interchange with practice. In this respect, the Symposium on the Entrepreneurship-Innovation-Marketing Interface, which was held at the University of Karlsruhe in October 2003, presented an unique opportunity for interdisciplinary and mutual exchange of information, ideas, and results between scientists and practitioners. This volume contains a selection of revised articles from the symposium which have been grouped into the following chapters: Entrepreneurial Behaviour & Opportunities, Entrepreneurial Management, Internationalization & Regional Development, Innovation Dynamics & Entrepreneurial Capabilities, and Entrepreneurial Marketing & Market Entry Behaviour.

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