IEP Band 12: The Entrepreneurship – Innovation – Marketing Interface

Entrepreneurship needs more than other disciplines taught at universities permanent interchange with related sciences and practice. Thus, The Entrepreneurship – Innovation – Marketing Interface was the title of a symposium held at the University of Karlsruhe in October 2005 (for the second time after a first successful meeting two years before) to foster cross-disciplinary activities that have connections with entrepreneurship and to provide a forum for the presentation of ideas and experiences that practitioners and researchers could interchange.
This volume contains articles from the entrepreneurship – innovation – marketing interface that have been grouped into the following chapters: Plenary Talks, Entrepreneurial Marketing & Market Orientation, Innovation Aspects. Technology & Spin- Offs, Local Leadership & Regional/Global Development, Entrepreneurial Learning, Putting Entrepreneurial Ideas into Practice, and Oral Presentations by Practitioners.